"Cosmetics" in the usual sense actually include several categories such as skin care products, beauty and hairdressing products and perfumes. According to the introduction of relevant personnel of China Fragrance Cosmetics Industry Association, all kinds of eye cream, night cream, SOD honey and sunscreen can be classified as skin care products, shampoo, conditioner, hair dye, lipstick, eyebrow pencil, Cosmetics, such as nail polish, can be classified as beauty and hair products, while fragrances always stand out. As a fashionable consumer product, cosmetic products need high-quality packaging materials to increase their value. At that time, almost all kinds of raw materials were used in cosmetics packaging, and glass, plastic, and metal materials were the most commonly used cosmetics packaging container materials at that time, and carton was often used as the outer packaging of cosmetics. "Continuously developing new materials and new processing skills, and pursuing new appearances have always been the key points in the development of cosmetic packaging containers in the industry."

A technical engineer who has been engaged in material packaging research for a long time told reporters, "Today, the use of materials is not only limited to glass bottles and plastic bottles, but the use of new materials has also become the cosmetic industry to launch new products and improve existing There is a way to have products." He said that taking the well-known P&G (Procter & Gamble) as an example, the bottle material of the "Jichuang" bath brand launched last year has changed the texture of the hard plastic in the past, and The more user-friendly soft-hardness plastic packaging was selected, "in this way, the affinity of this product is increased virtually." The sound of the overtones, the successful launch of "Jichuang" is not unrelated to the selection of packaging materials. . Similarly, P&G's other brand, "Pantene", on the basis of the existing strong brand, has made a lot of efforts to improve the outer packaging design and raw materials, and strive to bring the "old" brand into new vitality. This also means that fashion, eye-catching, vigor, and interesting outer packaging planning and selection of new bottle types will become one of the methods for cosmetic manufacturers to win the terminal in the future. In the field of skin care products, durable and sophisticated packaging is emerging one after another.

The above-mentioned people in the industry took the crystal series products produced by a cosmetic company as an example and said that because of the comparison of the paste making skills - using a fully automatic computer paste making machine to make various essences with different effects into spherical particles, Filamentous flowers and other shapes are placed in a gel-shaped transparent gel, which is not only crystal clear and fashionable in appearance, but also better than the usual paste because it seals the essence well and uses the conduction effect of active metal ions. The skin care products of our company can more quickly and effectively restore the natural vitality of the skin and eliminate skin doubts. Therefore, considering the beauty of its paste, designers tend to choose plexiglass materials with good transparency, strong plasticity, the same feel as glass and more solid in the selection of outer packaging bottles. Gold and silver caps of high quality and gloss are expected to give this crystal series of cosmetics a luxurious and fashionable interior. The subsequent reality also proved that their choice of packaging was correct.

It is reported that as soon as this series of products are put into the mall, they are loved by its target consumer group, young and middle-aged female consumers. Maintenance, functionality and decoration are indispensable. "Generally speaking, cosmetic packaging bottles should have both maintenance, functionality and decoration. According to market research, we guess that this 'three in one' is the future cosmetic The development direction of product packaging." The professor pointed out. First of all, fresh-keeping cosmetics will occupy an appropriate market. In order to meet the needs of customers, the company chooses and produces products that do not contain preservatives. As a result, companies have to fill them in extremely small containers so that people can use them all at once, which is the way many brands of serums, for example, use this packaging method. Although this kind of cosmetics is usually expensive and difficult to become a mainstream commodity in shopping malls, it is a symbol of future fashion and luxury lifestyle, so there will be a stable consumer group. The second is the development planning of green packaging materials. At that time, more and more cosmetics companies have begun to pay attention to environmental protection issues, and they will also think about the selection of cosmetics packaging materials - can these materials be recycled? "As with commodities, there is no doubt that green and environmentally friendly packaging materials will be the general trend."

Another thing that can become mainstream is the multi-layer plastic composite technology. It enables multiple layers of different types of plastic to be compounded together in one shot, in any color and in any shape—as long as your imagination is sufficient. With multi-layer molding technology, on the one hand, plastic packaging can completely block light and air, and prevent skin care products from oxidizing. Feel, improve the flexibility of the hose. At the same time, vacuum packaging is quietly emerging. Vacuum packaging maintains skin care products rich in fats, rosin oil, and vitamins. It has the advantages of strong maintenance, elasticity and recovery. Another important development in vacuum packaging is excellent functionality, which is important for less cluttered containers. Nonetheless, plastic bottles, which have been the "superstar" of packaging for many years, will still occupy an important position in the future. Light weight, sturdiness and simple production have always been the advantages of plastic containers. Through the efforts of chemists and plastic manufacturers, plastic products have achieved the transparent properties that only glass had in the early years. And according to the professor, the new type of plastic bottle can also be dyed in various colors, even through anti-UV treatment, the sense of transparency is not reduced.